Have you ever noticed that all shopping stores always have music in the background if you did not then next time just check it and if you have noticed then ever you have thought what is it so. Do not worry because we are here to clear the science behind it .
The science behind the music plays in the shopping malls.
According to the Neeraj R Jain (CEO of Neetwee) the music directly impact the brain neurons and the song/music which is playing can swing your mood to any level to another level which is also use as psychological treatment.
like playing the pop music can change your mood to do jump and dance while a slow sad music can directly divert you to depression, it is like injecting thoughts and mood to your behavior.
The Logic behind the music plays in shopping malls :
you have always noticed that the shopping malls always plays slow music not fast one, slow music make your behavior like it and in result you start walking slow and even start looking for more products while if they play fast rapid music they may start losing the sales as fast music can make customer movement fast so they do not invest more time over the malls and to do shopping.
That is the reason that shopping mall always plays slow music and happy music which can make you delightful and you can walk slowly and start looking more products and it also increase productivity of employees and well as of the customers.
Some other reasons behind playing the music on shopping malls:
- In-store music is not only for the customers, employees and managers benefit from it too. An effective music strategy can be a great tool to boost staff morale, concentration and productivity. In a 2013 research by DJS, 77% of businesses agreed that their staff is more productive when music is playing. Many scientific studies support that people tend to work faster, and complete their tasks more accurately and creatively, when listening to music.
- Research shows that music can influence what shoppers choose and how much they buy. A 2005 study revealed that people tend to spend more on impulse buys when pleasant music is playing.
- Music can affect people’s perception of time. A long queue will feel shorter if there is good music playing in the background. It’s the same principle behind the melodies played while callers are put on hold.
To Read in Hindi: शॉपिंग मॉल, हमेशा स्टोर में संगीत क्यों बजाते हैं?